Media Training

Students filming the news reader at the Quays newsroom

Businesses sometimes view the media with suspicion and apprehension. But in the era of 24-hour news, no business can or should hide from media attention. A camera or microphone is your way to speak to your customers, clients and competitors. It’s a free advertisement for your company and the expertise of its employees. It’s your chance to take your message right into the living rooms of the very people you need to speak to. For a growing, dynamic, innovative company, the ability to use the media to get your message out, is crucial.

Our day-long media training courses run by respected, qualified and experienced journalists and broadcasters at MediaCityUK, prepare industry experts at all levels for interviews. Working with experts from Data TV and Red Leaf Media we already train some of the country's biggest industry names and organisations.

We aim to give your experts and executives:

  • Confidence to use the media, and be comfortable in front of a camera or microphone.
  • Strategies to turn a negative into a positive.
  • Skills to communicate well with your audience.

SCENARIOS: We work with you to design relevant scenarios for the delegates taking part.


  • Press conference
  • TV studio interviews
  • TV one-on-ones
  • TV down-the-line
  • Radio interviews
  • Radio studio interview
  • Print/online interviews

Throughout the day trainers will give detailed feedback.

After the training we send, subject to your requirements:

  • DVDs and audio files of the interviews recorded on the day.
  • Written feedback.
  • A newspaper page/online copy of the press conference.


A profile piture of Caroline Cheetham

Caroline Cheetham: Caroline has been a journalist for almost 20 years. She worked in local and regional papers for ten years, before moving to Radio 5 live as an investigative reporter. She became a news correspondent for network radio, working daily for the Today programme on Radio 4, Radio 5 live, and Radio 1 Newsbeat. She now works as a freelance correspondent for BBC network radio, regularly making pieces for Woman’s Hour, You and Yours, and the Health Hour on Shelagh Fogarty’s programme. She is also a writer, working on news and features for the national press, in particular the Daily Mail, The Mail on Sunday and the Daily Telegraph. She has worked on several high profile stories including the Greyrigg train crash, Harold Shipman and the Rhys Jones murder. For the past five years she has been a media trainer working with Siemens, Manchester Airport Group and The Co-op among others. She also trains several councils, health authorities and police forces. She is a Visiting Fellow at the University of Salford where she lectures in Journalism and Creative Media.

A profile piture coming soon

Matt O’Donoghue: Matt started his career in journalism as a radio reporter in Lancashire more than 20 years ago. Over two decades his work has taken him to Hong Kong to document the hand over of the colony, to the golf courses of the Costa Del Crime on the trail of a playboy fraudster and to America as he traced the gun running supply route that brought weapons onto Britain's streets. A law graduate turned journalist, he now specialises in long term investigations. It was Matt's work with analysts at the Lancashire Science Services that lead to his recent exclusive on how horse meat had made it onto the school menu. He's worked for both the BBC and ITV and currently brings his stories to the viewers of Granada Reports. He is the current O2 Broadcast Journalist of the Year, ITV's Correspondent of the Year and was part of ITV's BAFTA award-winning team for its work on the Morecambe cockling tragedy. He has also won numerous Royal Television Society Awards for his ground-breaking exclusives and original journalism.

A profile piture of Paul Broster

Paul Broster: Paul Broster began his career 20 years ago as a news reporter at the Knutsford Guardian in Cheshire. He became acting editor at the weekly paper at the age of 25 before moving to the Bolton Evening News, and shortly after the Manchester Evening News. His stories included interviews with Tony Blair and Bill Clinton and covering the Harold Shipman murders. Paul became a staff news reporter for the Daily Express based in London, where he covered stories including the Soham murders. He worked on the newsdesk before returning to Manchester to become the newspaper's North West News Editor. Paul is now a Journalism Lecturer and Programme Leader for MA Journalism and BA Journalism at the University of Salford. He remains a freelancer for national titles including The Times, Daily Telegraph, The Guardian, Daily Mail, Daily Express, Mail on Sunday, Sunday Express, The Sun and The Mirror. Paul is also undertaking PhD research examining the sustainability of local news coverage. He is a judge for the O2 Media Awards and is a trainer for the BBC College of Journalism.

We also work with other journalists and broadcasters, including trade media experts, as appropriate.

Perfect Learning Environment

School of News
  • Does your organisation want to learn more about engaging with the media?
  • Does your organisation value teamwork? Do you want your staff to learn something new, push themselves out of their comfort zone, and have fun?
  • Considering a career in the media but want to know more? Come and get hands on to help you make your mind up.
  • Are you a professional who wants to learn some new creative skills?

Get in touch today

Media Training

School of News
  • Does your organisation want to learn more about engaging with the media?
  • Does your organisation want to know how to get its message out there?
  • Do your experts need confidence in front of the camera?

Get in touch today


  • “The practical ‘real’ nature of the training was great.”
  • “Insightful and well put together.”
  • “Wonderful facilities and trainers.”
  • “Very helpful to take us out of our comfort zone and give us practical exercises to try.”
  • “Facilities and trainers from the School of News were great.”
  • “Really enjoyed the day. Practical and challenging. Learned a lot!”
  • “Really helpful. Great for confidence building.”
  • “Really engaging, fun actually!”
  • “Really useful and well paced.”
  • “Leaned so much!”
  • “Great trainers.”
  • “Definitely demystified the world of media.”

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